The industry is in a state of shock following the failures of multiple big-budget films and the producers are forced to rethink their strategies for releasing feature films. Actors are forced to bring down their acting fees, whereas producers have put below-the-mark scripts in the cans now to make 2023 a brighter year for Hindi Film Industry. One of the many steps taken by the industry includes sending non-theatrical films directly to OTT platforms.
Shashank Khaitan's Govinda Naam Mera with Vicky Kaushal, Kiara Advani, and Bhumi Pednekar has been sold to Disney+Hotstar for a sum of Rs. 62 crores. "It's a comic entertainer, but not exactly a film that's ideal for the big screen in today's world. Hence, the makers decided on a direct to digital premiere," revealed a source close to the development to Bollywood Hungama, adding further that the satellite and digital rights have been sold to Star Network for Rs 62 crore.
"The digital rights are valued at Rs. 42 crores and the satellite rights at Rs. 20 crores. The initial market expectation of Dharma Productions for Govinda Naam Mera was Rs. 80 crores, but the buyers were not too keen to spend such a big amount on the film. Finally, the deal was locked at Rs. 62 crores," the source further told Bollywood Hungama. Interestingly, Dharma Productions won't be making any money on Govinda Naam Mera.
"The budget of the film is equal to the revenue fetched. The team is now in a no profit no loss zone, which is still better than entailing losses in today's world," the insider told us. Govinda Naam Mera will be released on Disney+Hotstar in November.
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